Germantown - Mai Fest is celebrating its 25th anniversary this year and is stocked with weekend long entertainment.
The German festival runs from 5 p.m. to midnight May 17; 11 a.m. to midnight May 18; and noon to 8 p.m. May 19 at the corner of Mequon Road and Squire Drive. The festival features traditional German entertainment throughout the day with cover bands at night.
"We are cognizant that we are a German festival so it's a balance between maintaining the ethnic heritage of the festival and reaching out to the broader community to get them to attend," Mai Fest chairman Chris Yatchak said.
Chasin' Mason performs at 8 p.m. May 17. The Toys is the lead act May 18. Kenny Brandt Band performs at 4:40 p.m. May 19 to close the show. German entertainment will take place nonstop throughout all three days.
"A few years back we made the conscience decision to incorporate cover bands into the venue," Yatchak said. "We view that as an opportunity to expose patrons to parts of the festival that they may not have experienced had we not had those cover bands and cultivate the next generation of Mai Fest participants."
Last year, Mai Fest had a record number of attendees, business sponsors and beer sales. Contributions from area businesses are critical to the success of the event and help organizers bring in more entertainment to attract attendees, Yatchak said.
"Our success continues to be based on the loyal participants that come each and every year," he said.
Mai Fest is an event organized by the community for the community. Money raised goes back into funding the event next year, as well as supports other organizations and events.
Because the event has grown and become more successful over the years, more proceeds have gone back into the community. In recent years, Mai Fest proceeds have helped with the Christmas Parade, Fourth of July activities, Post Prom and the Germantown Police Department Canine Unit.
"I think we have a well established track record of giving back to the community," Yatchak said.
Mai Fest can always use additional volunteers and event sponsors.
For full entertainment lineup or to get involved, visit maifestgermantown.com.
- Danielle Switalski
IF YOU GO
WHAT: Mai Fest
WHEN: 5 p.m. to midnight May 17; 11 a.m. to midnight May 18; and noon to 8 p.m. May 19
WHERE: Mequon Road and Squire Drive
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